Work that drove
real, measurable growth.

First National Bank wanted to connect with new and existing customers in the places they were already spending time and consuming content. While deposit growth is always a key priority in banking, the campaign also focused on building awareness for specific product verticals and strengthening the bank's position as the first choice when customers need those services.

We built a flexible multichannel strategy designed to reach customers across multiple touchpoints, adjusting campaigns based on product performance to shift focus toward the services generating the strongest engagement and opportunity. The mix combined hyper-targeted display advertising, video advertising, custom video content and search engine marketing, supported by promotional products and additional one-off marketing services for a more complete brand experience.

1919 Root Beer wanted to create content that was eye-catching, memorable and impactful, launching new products in a way that built excitement, strengthened brand recognition and encouraged customers to engage with the brand online and in stores. They also wanted to grow their social media presence through targeted advertising designed to reach people most likely to connect with the product.

We developed custom content that showcased 1919 Root Beer's products in a bold, crave-worthy way, with every piece designed to make customers want to try the product, share the content and watch for what was coming next. To support the creative, we used tactical social media targeting and location-based advertising to reach people near retail locations, drive traffic to social channels and build stronger awareness around product availability.

The Wisconsin Soybean Marketing Board wanted to reach consumers to share the story of the many products being produced from the miracle bean, the soybean. From firefighting foam that is free of forever chemicals, to soy-based tires that replace petroleum, farmers shined a unique and fun spotlight on soybeans.

Using in-depth consumer research detailing the attitudes of Wisconsinites toward its ag industry and their knowledge of soy-based products, we built out a multi-channel campaign showcasing WSMB's signature commercial to raise awareness about soy-based products and boost confidence in Wisconsin's ag community.