Multichannel Campaign
Meeting Customers Where They Are
First National Bank
Client Goal
First National Bank wanted to connect with new and existing customers in the places they were already spending time and consuming content. While deposit growth is always a key priority in banking, the campaign also focused on building awareness for specific product verticals and strengthening the bank's position as the first choice when customers need those services.
Our Approach
We built a flexible multichannel strategy designed to reach customers across multiple touchpoints, adjusting campaigns based on product performance to shift focus toward the services generating the strongest engagement and opportunity. The mix combined hyper-targeted display advertising, video advertising, custom video content and search engine marketing, supported by promotional products and additional one-off marketing services for a more complete brand experience.
What we delivered
Deliverables
The numbers
Results
Key Outcomes
- Served more than 2 million impressions across multiple product campaigns
- Built stronger top-of-mind awareness in target markets
- Increased traffic to key product and service pages
- Generated a meaningful lift in leads and customer opportunities
- Created promotional giveaways that are still seen and used in the community
Working with Forward Minded Media has been a fantastic experience for our digital and print advertising needs. The team consistently deliver creative, fun campaigns that help us reach the right audience. Their excellent service and attention to detail make them a trusted partner we can truly rely on!
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