Content Creation & Social Growth Campaign
Creating Buzz for a Brand People Love
1919 Root Beer
Client Goal
1919 Root Beer wanted to create content that was eye-catching, memorable and impactful, launching new products in a way that built excitement, strengthened brand recognition and encouraged customers to engage with the brand online and in stores. They also wanted to grow their social media presence through targeted advertising designed to reach people most likely to connect with the product.
Our Approach
We developed custom content that showcased 1919 Root Beer's products in a bold, crave-worthy way, with every piece designed to make customers want to try the product, share the content and watch for what was coming next. To support the creative, we used tactical social media targeting and location-based advertising to reach people near retail locations, drive traffic to social channels and build stronger awareness around product availability.
What we delivered
Deliverables
The numbers
Results
Key Outcomes
- Launched the brand's TikTok presence
- Increased followers by more than 2,500%
- Increased reach by more than 14,000%
- Increased engagement by more than 34,000%
- Launched two new products with custom creative content
Featured work
The campaign in motion
Forward Minded Media helped us bring new product launches to life with creative content that captured attention and got people excited about the brand.
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